Salesforce.com's reach is about to get wider both in terms of functionality and target audience with the arrival of Do, a project management application announced in public beta on Tuesday.
Do is built on the Manymoon software Salesforce.com acquired earlier this year, and is "probably the closest thing to a consumer product we've ever done," said Sean Whiteley, senior vice president. "We took the Manymoon product, poured gasoline on it and lit it on fire."
